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SEO For Pharmaceutical Companies

When you use a search engine to find something, there is a criterion it uses to determine which results come to you first. Whether it is relevance, credibility, authority or something else, the search engine will always favor some search results over others.

You might ask yourself, why is website A ranked higher on my search results than website B although they both seem to have what I am looking for? The simple answer is that website A has better Search Engine Optimization (SEO) tactics.

What is SEO?

SEO is the process by which a website impacts on its search engine rankings by using tactics that make the search engine give it a higher priority than the other similar websites. As a result, this makes the website more visible in the search results, thereby generating more traffic to the website.

Keep in mind that most SEO tactics are focused on “organic” (meaning unpaid for) results thereby it is the content and the level of optimization that will determine how high the website will be ranked in a search result.

SEO Basics: The Keyword

Keywords are short terms and/or phrases that are responsible for generating traffic to your website. They may seem non-consequential at first but they are undoubtedly the backbone of good SEO tactics. You want to make sure that they are as appropriate, unique and search engine-friendly as possible if you want your website to be found by its intended audience.

Why Do I Need SEO

As the experts at any Clearwater seo firm will tell you, it is always better to have an experienced partner when optimizing your website. This is because things can get complex. To help you understand why your website needs SEO to be visible to its target audience, consider the fact that most of us immediately resort to the popular commercial search engines whenever we go online to find something.

Are these search engines smart? Yes. Are they capable of finding your website even without optimizing it? Probably, but you will be behind hundreds of thousands of other properly optimized websites. If you give the search engines a helping hand by allowing them to let your audiences find you, they reward you by making you very visible to anyone who searches for your website.

Is SEO Complicated?

In a nutshell, employing the right SEO tactics does require some measure of skill and expertise. As much of a difference, you can make by optimizing your website yourself, Clearwater SEO experts can do it ten times better and put you right on top of those search results. Bottom line is, you get what you pay for: mediocre outcomes for mediocre tactics.

In addition to the numerous Clearwater SEO experts at your disposal, there are a number of useful resources on the internet that will help you get started and perhaps even excel on your own in the world of SEO.

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How To Take Care With Prescription Drugs

How To Take Care With Prescription Drugs

There is no doubt that prescription drugs are there to help you, but all too often that help can turn into a problem. In fact, addiction or complications to the taking of these drugs is right up there with general addictions and it costs an absolute fortune to resolve it. So, how can you avoid it? How do you actually take care when you are given a prescription by your doctor?

These tips will make life so much easier.

1. Stick to the Instructions.
You see, here is something very important. The instructions that come with these drugs are not just there to give somebody a job. They are there to guide you towards the correct way to actually use them. If the instructions say that it should be taken with food, then there is a good chance it will make you feel sick or affect your stomach if you do not do that.  This is especially truck for psychedelic drugs like drugs that help with panic attacks.  Taking the wrong dosage with these drugs can have disastrous side effects as discussed below.

2. Stick to the Dosage.
Sticking to the dosage is something that people are often guilty of not actually doing and then they wonder when the prescription drugs are perhaps not working in the way that they imagined. Now, the dosage will be determined by the medical professional that is giving you the prescription, but they have reached this particular conclusion because of various reasons. Stick to it because that medical professional knows best.

3. If you Miss Taking it, Never Try to Catch Up.
This is something that people can also do in that they suddenly realize that they have missed taking the medication at the time they were supposed to so they try to catch up by doubling the dosage that they take the next time. This is a huge mistake because if you were meant to be taking that amount then you would have been prescribed it. However, you were not, so perhaps there is a good reason for that? If you miss taking it, then just accept that is the case or alter the times you take the other ones so that the correct number of hours still exist.

4. Prepare for Side Effects.
Prescription drugs can often come with side effects and that is going to be something that you will perhaps have to contend with from time to time. However, if you look at the instructions that come with them then you would be forgiven for starting to have a panic attack as they all sound horrific. The truth of the matter is that the companies that manufacture the drugs like to prepare themselves for every eventuality. A lot of the apparent side effects may not have actually been proven to have been caused by that medication, but they put it on there just to play it safe.

What we are basically saying here is that you need to follow the advice that has been given to you by the medical professional and do not think that you know best. This medication is there to help you and not hinder you so stick to the instructions, ride out the potential side effects and then see the difference it makes to your health.

4 Tips To Learn More About Pharmaceuticals

Why does it take so long to break into this industry? It’s a question I hear almost daily from people who are trying to get jobs as pharmaceutical sales representatives. The answer to that question is the topic of another article (a book on the subject would be better). This article is meant to give you some tips on what you can do while you’re waiting for a return phone call from a networking contact or interviewer.

When I’m mentoring people who want to get hired in this industry, the first thing I always tell them is this, “You should be networking while the world is awake and researching while they sleep.” The pharmaceutical sales search is a full time job. Just ask anyone who’s done it with success. Every minute you have that can’t be spent networking can be spent researching.

Here are 4 things you can do (with relative ease) that will help you learn more about the pharmaceutical industry.

1. Make a list of companies you would like to work for and study them daily.

Start with 5 companies and go to their websites. Notice I didn’t say “read about” these companies. You need to study them, just like you would’ve in college. Learn about the products they own and promote, learn about their history, their financial stabilty, their future, and their pipeline. Any bit of information you can find on them . . . devour it. Take it to heart.

2. Use the list from above and stay up to date on current news about those companies.

Back in the days before the internet, this was pretty tough. It meant going to the library and poring over the Wall Street Journal day after day looking for news. Today it’s as easy as going to and searching for the company you are interested in and/or its stock ticker. If you want a really easy way, spend a few mintues teaching yourself about RSS (Really Simple Syndication) and the freshest news will be waiting for you all the time.

3. Use your local library.

While the internet has made some things easier, it still isn’t a replacement for your local library (not for free anyway). Visit the library and take a look at the S&P Reports for the 5 companies on your list. Ask the librarian to point you towards similar information that might be of use. Often times you can find jewels in these publications. As an added bonus, you can take copies of the S&P report to your interview and show the interviewer that you’ve done more to research than just point-and-click.

4. Watch Television.

It’s no secret that pharmaceutical companies love to advertise. While your spending well deserved time in front of the television, keep an pen and notepad nearby. As you see a commercial for a drug, write down its name. If the company logo appears, write it down too. If you can catch the major selling points that the commercial makes about the drug, you’ll be on your way to superstardom. I’ll bet you never thought watching TV could be considered work!

As you start doing these four things you’ll quickly find that there are numerous other habits you could form that would help you learn more about the pharmaceutical industry. Do those too. As with anything, the more you put into your search, the more you’ll get out of it. But, um, don’t forget to have a life!

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News Roundup For September

Mjevita, a Biosimilar to Humira, Wins FDA Approval

Amgen’s Amjevita (adalimumab-atto) is the first adalimumab (Humira) biosimilar approved by the U.S. Food and Drug Administration (FDA) and is used for the treatment of seven inflammatory diseases, including rheumatoid arthritis, Crohn’s disease, and plaque psoriasis. Amjevita is an anti-TNF-α monoclonal antibody that has the same amino acid sequence as adalimumab. Amjevita is not approved as an interchangeable product, meaning the pharmacist needs direction from the prescribing doctor to substitute Amjevita for Humira. Common side effects include increased risk of infections and injection site reactions. Amjevita will be commercially available in a prefilled syringe or autoinjector.

Exondys 51 is First Drug Approved for Duchenne Muscular Dystrophy
Duchenne Muscular Dystrophy (DMD) is the most common childhood form of muscular dystrophy and is caused by a mutation in the dystrophin gene. This month, the US Food and Drug Administration (FDA) approved Exondys 51 (eteplirsen), specifically indicated for patients who have a confirmed mutation of the dystrophin gene amenable to exon 51 skipping, which affects about 13 percent of the population with DMD. Exondys 51 is classified as a morpholino antisense oligomer, and was approved under FDA accelerated approval pathway for serious or life-threatening diseases. Additional studies will be conducted by Sarepta Therapeutics to fully confirm the drug’s clinical benefit.

FDA Clears Yosprala to Lower Cardiovascular Risk
Once-daily Yosprala (aspirin and omeprazole) from Aralez Pharmaceuticals is now FDA approved for patients who require aspirin for secondary prevention of heart attack or stroke and who are at risk of developing gastric (stomach) ulcers due to aspirin use. Yosprala delivers immediate-release omeprazole (40 mg) followed by a delayed-release, enteric-coated aspirin core in either 81 mg or 325 mg dose strengths. The enteric-coated aspirin dissolves after the stomach pH reaches 5.5 or greater to reduce ulcer risk. Studies have shown that patients who stop cardioprotective aspirin due to a stomach bleed increase their risk of a cardiovascular event or death by almost 7-fold.

Shire Announces FDA Approval of Cuvitru for Primary Immunodeficiency
Primary Immunodeficiency (PI) Syndrome results in a weakened immune system and low levels of immune globulins needed as antibodies. PI can increase a patient’s risk for infections and recovery may be difficult. The FDA has now granted approval for Cuvitru [Immune Globulin (IG) Subcutaneous (Human), 20% Solution] in patients two years of age and older. Cuvitru 20% offers an advantage because a larger volume can be more quickly infused, resulting in fewer number of infusion sites and shorter infusion durations compared to other conventional subcutaneous IG treatments. Shire expects a U.S. launch of Cuvitru in the coming weeks.

Joint Effort: A Provider’s Guide To Orthopedic Pain Options
Orthopedic pain can be multifactorial, and treatment may require several therapies to combine synergistic mechanisms. Opioids for long-term pain relief are becoming less of an option due to addiction, overdose and illegal diversion, and authorities are clamping down on their prescribing. So what non-narcotic medications can a doctor use to ease a patient’s bone pain? Besides NSAIDs, acetaminophen, and muscle relaxants, other options might include antidepressants, anticonvulsants, topical anti-inflammatories and hyaluronic acid derivatives. In this slideshow developed especially for health care providers, review unique pharmacotherapy options, novel treatment tips, and recent opioid guidance.

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