When you use a search engine to find something, there is a criterion it uses to determine which results come to you first. Whether it is relevance, credibility, authority or something else, the search engine will always favor some search results over others.
You might ask yourself, why is website A ranked higher on my search results than website B although they both seem to have what I am looking for? The simple answer is that website A has better Search Engine Optimization (SEO) tactics.
What is SEO?
SEO is the process by which a website impacts on its search engine rankings by using tactics that make the search engine give it a higher priority than the other similar websites. As a result, this makes the website more visible in the search results, thereby generating more traffic to the website.
Keep in mind that most SEO tactics are focused on “organic” (meaning unpaid for) results thereby it is the content and the level of optimization that will determine how high the website will be ranked in a search result.
SEO Basics: The Keyword
Keywords are short terms and/or phrases that are responsible for generating traffic to your website. They may seem non-consequential at first but they are undoubtedly the backbone of good SEO tactics. You want to make sure that they are as appropriate, unique and search engine-friendly as possible if you want your website to be found by its intended audience.
Why Do I Need SEO
As the experts at any Clearwater seo firm will tell you, it is always better to have an experienced partner when optimizing your website. This is because things can get complex. To help you understand why your website needs SEO to be visible to its target audience, consider the fact that most of us immediately resort to the popular commercial search engines whenever we go online to find something.
Are these search engines smart? Yes. Are they capable of finding your website even without optimizing it? Probably, but you will be behind hundreds of thousands of other properly optimized websites. If you give the search engines a helping hand by allowing them to let your audiences find you, they reward you by making you very visible to anyone who searches for your website.
Is SEO Complicated?
In a nutshell, employing the right SEO tactics does require some measure of skill and expertise. As much of a difference, you can make by optimizing your website yourself, Clearwater SEO experts can do it ten times better and put you right on top of those search results. Bottom line is, you get what you pay for: mediocre outcomes for mediocre tactics.
In addition to the numerous Clearwater SEO experts at your disposal, there are a number of useful resources on the internet that will help you get started and perhaps even excel on your own in the world of SEO.